Ford India launches its 2012 Fiesta line up with new base variants for petrol & diesel models. The new cut price Ambiente variant is priced at Rs 7.23 lakh for the petrol & Rs 8.99 for the diesel variant (ex showroom Delhi).
Priced aggressively, the Ambiente variant features EPAS, driver airbag, driver seat height adjust, ABS, power mirrors, turn indicators on ORVM, tilt steering, guide me home headlamp, front seatbelt height adjuster & adjustable rear headrests.
In addition to all these features, the top end Titanium+ will have cruise control, rear park assist, Bluetooth voice control, auto power fold mirrors, reverse parking sensor & chrome front grille – features only seen in higher segment vehicles. The Powershift Automatic Titatnium+ variant will additionally have leather seats, which give a plush feel to the amazing ride experience.
Commenting on the launch of Fiesta Ambiente, Ford India President & Managing Director Michael Boneham said the company is trying to respond to changing market dynamics & the evolving needs of its customers in India.
The Fiesta Ambiente will compete with the likes of Honda City & Hyundai Verna, which are priced between Rs 6.99 lakh & Rs 10.30 lakh (ex showroom Delhi), respectively.
Last month, the company had launched two automatic variants of the petrol Fiesta, priced at Rs 8.99 lakh & Rs 9.70 lakh (ex showroom Delhi).
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