Italy is one of the last countries in the world with Sweden and Slovakia where Station Wagons (SW) have remained highly popular which is why there is a monthly update about it on BSCB. However over the last few months their popularity has gone down drastically: in an overall market down a sombre 22%, SW sales are down a deathly 40% year-on-year to 7,416 registrations, bringing the SW market share in Italy to 6.8%, down from 8.9% a year ago.
The Summer holidays have a clear impact on the ranking this month, with large SW trusting the Top 2 spots with out-of-this world SW ratios: the Audi A4 brilliantly takes the lead with 809 sales, meaning 93% of A4s sold in Italy in July were Station Wagons! The A4 is now #3 year-to-date with 6,017 units and 89% SW ratio. The VW Passat ranks 2nd with 778 sales and a superb 92% SW ratio and is now #4 year-to-date at 5,993 unit sand 89% also.
The traditional leaders are kicked down: the Opel Astra is #3 with 747 sales and 62% but stays #2 year-to-date while the Ford Focus is #4 with 715 units and 54% but still leads year-to-date at 8,733 sales and 61%. Notice also the Peugeot 508 at #6 and a very solid 88% SW ratio, the BMW 5 Series up to #7 and the Volvo V60 up to #10.
Ranking Below
| Pos | Model | July | sw% | Jun | 2012 | sw% | Pos | 2011 |
| 1 | Audi A4 | 809 | 93% | 3 | 6,017 | 89% | 3 | 3 |
| 2 | VW Passat | 778 | 92% | 5 | 5,993 | 89% | 4 | 4 |
| 3 | Opel Astra | 747 | 62% | 1 | 8,151 | 62% | 2 | 1 |
| 4 | Ford Focus | 715 | 54% | 4 | 8,733 | 61% | 1 | 2 |
| 5 | Renault Megane | 515 | 63% | 2 | 5,120 | 65% | 5 | 5 |
| 6 | Peugeot 508 | 406 | 88% | 6 | 3,880 | 81% | 6 | n/a |
| 7 | BMW Serie 5 | 397 | 65% | n/a | 2,629 | 64% | 8 | 7 |
| 8 | Opel Insignia | 395 | 90% | 7 | 3,417 | 81% | 7 | 6 |
| 9 | Audi A6 | 285 | 81% | 10 | n/a | n/a | n/a | n/a |
| 10 | Volvo V60 | 256 | 100% | n/a | n/a | n/a | n/a | n/a |
0 comments:
Post a Comment