Kia Soul Hamsters Bring Down the Opera House in Brand-New Commercial

The hip-hop Hamsters are back with a new TV spot for the 2013 model year edition of the Kia Soul small crossover.

The campaign is named "Bringing Down the House" and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV's Video Music Awards on September 6.

For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.

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