Tesla CEO Cagey About 2012 Model S Sales, Confident About Meeting 2013 Targets

Two months ago, Tesla co-founder and CEO Elon Musk said that his company would deliver 5,000 units of its Model S this year. Yet, when he was interviewed on Bloomberg Television’s “In the Loop with Betty Liu” on September 21, he was reluctant to confirm that the company’s electric saloon would indeed meet its initial sales target.

“I need to be very hesitant about talking about any near-term metrics for Tesla”, said Musk who, nevertheless, was buoyant about Tesla’s 2013 targets claiming that it will deliver 20,000 units and achieve a gross margin of “more than 20 percent”.

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