For Richer or Poorer: Citroen to Bring Upmarket DS Models, Affordable Saloons at Paris Auto Show


The brand-new DS3 Cabrio, the revamped C3 Picasso and the DS3 Electrum EV concept won’t be the only models Citroen will display at its Paris Motor Show stand. Far from it, the French carmaker is launching a full-on assault on both ends of the market.

On one hand, Citroen wants to be perceived as a bold and creative brand that is moving upmarket by means of its technological advances and unique styling through its DS lineup.

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