Alfa Romeo to Debut MiTo SBK Limited Edition 1 and MiTo Superbike Special Series in Paris

The Alfa Romeo stand at the upcoming Paris Motor Show will host two world premieres, the MiTo SBK Limited Edition 1.4 170 HP QV and the MiTo Superbike Special Series. As their name suggests, both models were created to celebrate the Italian brand's sponsorship of the Superbike championship.

First up is the MiTo SBK Limited Edition 1.4-liter 170PS QV of which only 200 examples will be built.

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Alfa Romeo UK Adds New Sportiva Trim Level to MiTo and Giulietta Ranges.

Alfa Romeo is expanding its MiTo and Giulietta offerings in Britain with the addition of a new trim grade named "Sportiva".

In the MiTo supermini, the Sportiva builds on the Distinctive trim adding a host of features with Alfa Romeo claiming that customers benefit from £1,500 worth of option upgrades for just £750 more OTR.

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New GS Hybrid "Heartbeat" Promo vs Older Alfa Campaign Shows Why Lexus Has it All Wrong

As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.

But then again, if you think about it, with the right driver and course, even a four-cylinder Toyota Yaris can satisfy a thrill seeker in the passenger seat.

And so while we started out writing about the new Lexus GS 450h promo from advertising agency Saatchi & Saatchi in Milan, Italy, launched earlier this month, we were reminded of an older campaign from Drori Shlomi BBDO, for the market introduction of the Alfa Romeo MiTo in Israel in 2010.

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