Ford Mustang High Gear for SEMA Concept

Ford Mustang is a great platform for customization, so every year the Blue Oval swamps the Specialty Equipment Market Association (SEMA) show in Las Vegas with pimped out ‘Stangs. With so many customized cars already on the show floor, it can be tough to stand out from the crowd. That may be why Ford turned to an all-female team to design and build its latest SEMA Mustang, the High Gear.
THigh Gear was designed by Ford’s own Jennifer Seely. It will be built this summer and auctioned off on eBay, all under the supervision of women assembled from different companies. Leading the team is SEMA Business Network task force chair Rose Kawasaki (Exports International), project vehicle coordinator Sherry Kollien (Ford), assembly coordinator Kellie Colf (eTool Developers), media coordinator Camee Edelbrock (Schiefer Media),and product coordinator Susan Carpenter (JR Products).
What makes the High Gear different from other customized Mustangs? According to Seely, it was inspired jewelry, couture clothing, and high end architecture. That translates to satin black paint with rose gold accents and LED “angel eye” foglights. The result is much less flashy than most SEMA concept cars; a little restraint is always good. The final design was chosen over two other designs in an online poll. The satin black and gold combination makes the High Gear look a little like an old school hot rod, which may not help Ford and SEMA’s estrogen-infused PR campaign, but it will make this Mustang appealing to everyone.